Fast & Furious at Super Bowl LIV

During a massive fan event on Super Bowl LIV weekend in Miami, Florida, the beloved "Fast & Furious" series dropped their trailer for "Fast & Furious 9" in style, with a star-studded red carpet and concert. 

Broadcast live on NBC primetime, Twitter, YouTube and Facebook Live, the concert featured an all-star lineup, including Ludacris (a franchise mainstay), Cardi B and Ozuna (each appearing in F9), and Wiz Khalifa and Charlie Puth (collaborators on F7's emotional anthem, "See You Again").

Within 72 hours the livestream concert's viewership clocked 12 million views and helped drum up over 260 million global views for the F9 trailer.